this commit makes `service name` to consider pillar provided values,
fallback to a consistent `service name` when {archive|package} is available
for the component, or to `service name == name` when no other value
is provided
BREAKING CHANGE: The data dictionary is simplified and expanded.
Retest your states and update pillar data accordingly.
For developer convenience, clientlibs states were introduced.
See pillar.example, defaults.yaml, and docs/README.
