diff --git a/apache/vhosts/standard.sls b/apache/vhosts/standard.sls
index 5ccd137..9b0f49c 100644
--- a/apache/vhosts/standard.sls
+++ b/apache/vhosts/standard.sls
@@ -27,6 +27,12 @@ include:
     - unless: test -d {{ documentroot }}
     - name: {{ documentroot }}
     - makedirs: True
+{% if site.get('DocumentRootUser') %}
+    - user: {{ site.DocumentRootUser }}
+{% endif %}
+{% if site.get('DocumentRootGroup') %}
+    - group: {{ site.DocumentRootGroup }}
+{% endif %}
     - allow_symlink: True
 {% endif %}
 
diff --git a/pillar.example b/pillar.example
index d14304f..9d8330b 100644
--- a/pillar.example
+++ b/pillar.example
@@ -71,6 +71,8 @@ apache:
       CustomLog: /path/to/logs/example.com-access.log # E.g.: /var/log/apache2/example.com-access.log
 
       DocumentRoot: /path/to/www/dir/example.com # E.g., /var/www/example.com
+      DocumentRootUser: www-data   # Force user if specified, leave it default if not
+      DocumentRootGroup: www-data  # Force group if specified, leave it default if not
 
       SSLCertificateFile: /etc/ssl/mycert.pem # if ssl is desired
       SSLCertificateKeyFile: /etc/ssl/mycert.pem.key # if key for cert is needed or in an extra file