diff --git a/_includes/ad.html b/_includes/ad.html
index 5d0b22b..c4451b7 100644
--- a/_includes/ad.html
+++ b/_includes/ad.html
@@ -4,15 +4,19 @@
         🙀</p></span>
   <span slot="message">
           <p>Please consider installing one to protect yourself, and your close ones,
-  from manipulation and <a href="https://en.m.wikipedia.org/wiki/Malvertising">targeted malvertising</a>.
-  Personally I love <a href="https://privacybadger.org">Privacy Badger</a> and
+  from manipulation and <a
+          href="https://en.m.wikipedia.org/wiki/Malvertising">targeted
+          malvertising</a>!</p>
+          <p>Personally I love <a href="https://privacybadger.org">Privacy Badger</a> and
   <a href="https://github.com/gorhill/uBlock/blob/master/README.md">uBlock Origin</a>
   with
   (<a href="https://www.eff.org/files/effdntlist.txt">EFF DNT Policy Allowlist</a>)
   although Android users may be better served by <a href="https://f-droid.org/packages/com.celzero.bravedns">Rethink</a> while
   for iOS there is <a
                                    href="https://adguard.com/adguard-ios/overview.html">AdGuard</a>.</p>
-  <p><a href="https://en.m.wikipedia.org/wiki/Targeted_advertising#Disadvantages">Learn more!</a>
+  <p><a
+          href="https://en.m.wikipedia.org/wiki/Targeted_advertising#Disadvantages">Learn
+          more about targeted advertising!</a>
   </span>
 <hr/>
 </detect-missing-adblocker>