diff --git a/2to3/fix_reload.py b/2to3/fix_reload.py
index b4894f3d6..99704138b 100644
--- a/2to3/fix_reload.py
+++ b/2to3/fix_reload.py
@@ -23,5 +23,5 @@ class FixReload(fixer_base.BaseFix):
     """
 
     def transform(self, node, results):
-        touch_import('imp', u'reload', node)
+        touch_import('imp', 'reload', node)
         return node