diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index e35d1262..4d0eea22 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -307,7 +307,10 @@ docker-branches:
     - docker build --pull -t "${CI_REGISTRY_IMAGE}:${CI_COMMIT_REF_SLUG}" -t "${CI_REGISTRY_IMAGE}:${CI_COMMIT_SHA}" .
     - docker push "${CI_REGISTRY_IMAGE}:${CI_COMMIT_REF_SLUG}"
   rules:
-    - if: $CI_COMMIT_TAG == null
+    - if: $CI_COMMIT_TAG != null
+      when: never
+    - when: always
+
   before_script:
     - docker login -u "$CI_REGISTRY_USER" -p "$CI_REGISTRY_PASSWORD" $CI_REGISTRY
   allow_failure: true