diff --git a/docs/technical/writing-plugins.md b/docs/technical/writing-plugins.md
index fdf270a..0703f48 100644
--- a/docs/technical/writing-plugins.md
+++ b/docs/technical/writing-plugins.md
@@ -2,7 +2,7 @@
 
 PyLink plugins are modules that extend its functionality by giving it something to do. Without any plugins loaded, PyLink can only sit on a server and do absolutely nothing.
 
-This guide, along with the sample plugins [`plugins/example.py`](../../plugins/example.py), and [`plugins/service.py`](../../plugins/demo_service.py) aim to show the basics of writing plugins for PyLink.
+This guide, along with the sample plugins [`plugins/example.py`](../../plugins/example.py), and [`plugins/example_service.py`](../../plugins/example_service.py) aim to show the basics of writing plugins for PyLink.
 
 ## Receiving data from IRC
 
diff --git a/plugins/example_service.py b/plugins/example_service.py
new file mode 100644
index 0000000..e517b38
--- /dev/null
+++ b/plugins/example_service.py
@@ -0,0 +1,62 @@
+# example_service.py: An example using the PyLink services API.
+import random
+
+from pylinkirc import utils
+from pylinkirc.log import log
+
+# The first step is to register ourselves as a service. utils.registerService() passes keyword
+# arguments (configuration options) to ServiceBot, which in turn supports the following:
+#
+# - name (required):     The name of the service.
+#
+# - default_help=True:   Determines whether the built-in 'help' command should be enabled for this
+#                        bot.
+#
+# - default_list=True:   Determines whether the built-in 'list' command should be enabled for this
+#                        bot.
+#
+# - nick=None:           The fallback nick that the service bot should use if nothing is specified
+#                        in the config (i.e. both serverdata:SERVICENAME_nick and conf:SERVICE:nick
+#                        are missing). If left empty, the fallback nick will just be the service
+#                        name.
+#
+# - ident=None:          The fallback ident that the service bot should use if nothing is specified
+#                        in the config (i.e. both serverdata:SERVICENAME_ident and
+#                        conf:SERVICE:ident are missing). If left empty, the fallback ident will
+#                        just be the service name.
+#
+# - manipulatable=False: Determines whether the service bot should be manipulable by things like
+#                        the 'join' command in the 'bots' plugin. Depending on the nature of your
+#                        plugin, it's really up to you whether you want to enable this.
+#
+# - desc=None:           An optional service description that's shown (if present) when the 'help'
+#                        command is called without an argument.
+
+mydesc = "Example service plugin."
+# Note: the service name is case-insensitive and always lowercase.
+servicebot = utils.registerService("exampleserv", manipulatable=True, desc=mydesc,
+                                   nick='ExampleServ')
+
+# These convenience assignments allow calling reply() and error() more quickly, but you can remove
+# them and call the functions directly if you don't want them.
+reply = servicebot.reply
+error = servicebot.error
+
+# Command functions for service bots are mostly the same as commands for the main PyLink client,
+# with a couple of key differences:
+def greet(irc, source, args):
+    """takes no arguments.
+
+    Greets the caller.
+    """
+    response = random.choice(['Hi!', 'Hello!'])
+    # 1) Instead of calling irc.reply() or irc.error(), which return data through the main PyLink
+    #    bot, use the reply() and error() commands in the ServiceBot instance (servicebot).
+    #    These functions take the Irc object as the first argument, but otherwise use the same
+    #    options as irc.reply().
+    reply(irc, response)
+
+# 2) Instead of using utils.add_cmd(function, 'name'), bind functions to your ServiceBot instance.
+#    You can also use the featured=True argument to display the command's syntax directly in 'list'.
+servicebot.add_cmd(greet, featured=True)
+servicebot.add_cmd(greet, 'g')